SHEWS

Who is Money Kicks? Dubai's Billionaire Teenager Taking Over Sneaker YouTube | Full Size Run

Posted by Ernesto Orwell on

Who is Money Kicks? Dubai's Billionaire Teenager Taking Over Sneaker YouTube | Full Size Run
If you've spent any time on sneaker YouTube and Instagram, then you know about Rashed Belhasa, aka Money Kicks (@rsbelhasa), the wealthy teenager from Dubai who has a habit of blowing tons of money on shoes, cars, and other things. Where does he get all of his money? Is his father a billionaire? What's up with that Yeezy Escalade? How does he know Fat Joe? Watch the Full Size Run Squad grill him on these tough questions and more.

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How Kanye West Built Yeezy

Posted by Celes Mang on

How Kanye West Built Yeezy
Kanye West grabbed the fashion world’s attention when he debuted sneakers designed in collaboration with Nike in 2009. Retailing at over $200, the shoes were released in extremely limited quantities and sold out instantaneously. They now resell in the thousands of dollars. The success of the shoes finally put West on the map in the fashion industry. For years his designs were met with ridicule. But recently, some of that excitement has turned to skepticism. Certain Yeezy models cost a lot less on the resale market than they used to. And resale prices are a tell-tale sign of a product’s clout, especially for Hypebeasts.

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How sneaker fans are cashing in on the $2bn resale market

Posted by Ernesto Orwell on

How sneaker fans are cashing in on the $2bn resale market
The FT meets the key players and influencers in the obsessive world of sneaker resale, where trainers like those from Nike Air Jordan and Adidas Yeezy can make a fortune for entrepreneurs that treat shoes like stocks on platforms including StockX.

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Marty Gets Power Laces

Posted by Ernesto Orwell on

Marty Gets Power Laces
Marty McFly gets himself a pair of Nike Mags with power laces in this scene from Back to the Future II.

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How New Balance Sneakers Are Made | The Making Of

Posted by Ernesto Orwell on

How New Balance Sneakers Are Made | The Making Of
New Balance wasn’t always considered the “cool shoe,” as most sneakerheads turned towards Nike or Adidas. However, as of late, more and more people are choosing New Balance sneakers for its comfort and support. Star athletes like Coco Gauff, Kawhi Leonard, and Sadio Mané are turning towards the brand as their go-to sneaker on the court and on the field. Insider’s Fabiana Buontempo visited New Balance’s factory in Lawrence, Massachusetts to learn what goes into making these sneakers.

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