Kanye West grabbed the fashion world’s attention when he debuted sneakers designed in collaboration with Nike in 2009. Retailing at over $200, the shoes were released in extremely limited quantities and sold out instantaneously. They now resell in the thousands of dollars. The success of the shoes finally put West on the map in the fashion industry. For years his designs were met with ridicule. But recently, some of that excitement has turned to skepticism. Certain Yeezy models cost a lot less on the resale market than they used to. And resale prices are a tell-tale sign of a product’s clout, especially for Hypebeasts.
What began as an small Instagram account in high-school spiraled into a full-fledged business and career for Yeezy Busta — a sneakerhead who, after being gifted a pair of fake Yeezys in 2015, trained himself to became a skilled authenticator of real versus fake sneakers. His fame grew as he began to expose and call out celebrities wearing fake Yeezys on his YouTube channel and Instagram page, while simultaneously authenticating Yeezys for fans and clients alike. Though controversial, Yeezy Busta states that his message is to spread information and education on how to spot fake sneakers to help stop the support of an illegal trade — and how to not get scammed.
Kanye West and adidas will be releasing a high top version of theadidas Yeezy500. Shown above, this adidas Yeezy 500 High comes in a tonal upper made up of a Dark Blue neoprene-like material and Black suede overlays. Contrast is made by way of the Sail adiPrene sole below. The adidas Yeezy 500 High is designed the same exact way as the adidas Yeezy 500, the only difference is the added height on the shoe.
No word yet on when the adidas Yeezy 500 High will debut, but it is expected to release later on this year.
n the latest installment of our HYPEBEAST Visits series, Özil gives us a tour through his London space. From his cozy living room decked out in marble, hallways filled with paintings showcasing his Turkish heritage, and a spacious PlayStation game room perfect for a boys night in, Özil’s pad is the perfect hangout spot. The midfielder even takes us on a tour of his dressing room stacked with an enviable amount of the hottest adidas sneakers including the rarest kicks from Pharrell’s Hu. NMD line, Kanye West’s YEEZY showings and the latest adidas Football wears. Özil’s closet also houses Virgil...