SHEWS — VICE

This Dude Destroys $35,000 Sneakers to Create Gas Masks

Posted by Ernesto Orwell on

This Dude Destroys $35,000 Sneakers to Create Gas Masks

Gary Lockwood has always been obsessed with art, hip-hop, and sneakers, and in 2010, he found a way to combine all three passions: mask-making. The artist started tearing apart shoes—from the common to the ultra-collectible—and piecing them back together into ornate, colorful gasmasks. Now, he’s turned his artwork into a business, selling masks to high-profile clients from Method Man to Kevin Durant, and collaborating with companies like Nike, Adidas, and Versace.

VICE met up with Lockwood (a.k.a. Freehand Profit) to hear what drew him to mask-making, tour his studio, and follow along as he put together a new piece from a handful of coveted sneakers.

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Exposing Celebrities' Fake Sneakers and the Counterfeit Hype Economy: Yeezy Busta

Posted by Celes Mang on

Exposing Celebrities' Fake Sneakers and the Counterfeit Hype Economy: Yeezy Busta
What began as an small Instagram account in high-school spiraled into a full-fledged business and career for Yeezy Busta — a sneakerhead who, after being gifted a pair of fake Yeezys in 2015, trained himself to became a skilled authenticator of real versus fake sneakers. His fame grew as he began to expose and call out celebrities wearing fake Yeezys on his YouTube channel and Instagram page, while simultaneously authenticating Yeezys for fans and clients alike. Though controversial, Yeezy Busta states that his message is to spread information and education on how to spot fake sneakers to help stop the support of an illegal trade — and how to not get scammed.

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