SHEWS — Skateboarding

Nike SB: How Nike Conquered The Skateboarding Industry

Posted by Ernesto Orwell on

Nike SB: How Nike Conquered The Skateboarding Industry
In the early 2000s' Nike SB set out to get a foothold in the booming skateboarding industry....

Read more →

How Vans Makes Its Iconic Sneakers

Posted by Celes Mang on

How Vans Makes Its Iconic Sneakers
Since 1966, Vans has been producing its iconic sneakers using traditional methods. Each year the company manufactures about 70 to 85 millions pairs of shoes around the globe. Here's an inside look at how the beloved sneakers are made.

Read more →

Nike SB | Diamond Dunk | Documentary

Posted by Celes Mang on

Nike SB | Diamond Dunk | Documentary

In 1998, Diamond Supply Co, was born as a skateboarding hardware line that would become one of the most revered skate and lifestyle brands two decades later. Led by founder Nick Tershay, Diamond Supply Co. has since stretched into multiple subcultures, including the sneaker world, with their 2005 take on the Nike SB Dunk Low, known as the “Diamond Dunk.”

Now in 2018, the brand celebrates its 20th anniversary with three new iterations of the famed sneaker. SNKRS and Nike SB look back at 2005's Diamond Dunk seminal launch and how it shaped sneaker cultures for years to come.

Read more →

Nike S.B. | Remembering Sandy Bodecker

Posted by Celes Mang on

Nike S.B. | Remembering Sandy Bodecker

Since working his way up from a footwear tester at Nike in the 80s, Sandy Bodecker left his mark on everything from running to soccer at the Swoosh. His most lasting legacy, though, was giving skaters a voice at Nike and building SB from a crazy idea into what it is today.

Since working his way up from a footwear tester at Nike in the 80s, Sandy Bodecker left his mark on everything from running to soccer at the Swoosh. His most lasting legacy, though, was giving skaters a voice at Nike and building SB from a crazy idea into what it is today.

Although he passed away in October of 2018, his fingerprints are still all over everything we do here at Nike SB. This is our tribute to the man who put the SB in Nike SB. Respect.

Read more →

Nike SB | 15 Years of SB Dunk

Posted by Celes Mang on

Nike SB | 15 Years of SB Dunk
Skate through 15 Years of SB Dunk. Explore the stories behind some of Nike SB’s most iconic Dunks since 2002 🇺🇸 http://nike.com/sbdunk

Read more →