SHEWS — Nike

Nike SB: How Nike Conquered The Skateboarding Industry

Posted by Ernesto Orwell on

Nike SB: How Nike Conquered The Skateboarding Industry
In the early 2000s' Nike SB set out to get a foothold in the booming skateboarding industry....

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"Albino Vs. Red October" Nike Air Python On-Feet W/ Review

Posted by Ernesto Orwell on

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Marty Gets Power Laces

Posted by Ernesto Orwell on

Marty Gets Power Laces
Marty McFly gets himself a pair of Nike Mags with power laces in this scene from Back to the Future II.

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Nike SB | Diamond Dunk | Documentary

Posted by Celes Mang on

Nike SB | Diamond Dunk | Documentary

In 1998, Diamond Supply Co, was born as a skateboarding hardware line that would become one of the most revered skate and lifestyle brands two decades later. Led by founder Nick Tershay, Diamond Supply Co. has since stretched into multiple subcultures, including the sneaker world, with their 2005 take on the Nike SB Dunk Low, known as the “Diamond Dunk.”

Now in 2018, the brand celebrates its 20th anniversary with three new iterations of the famed sneaker. SNKRS and Nike SB look back at 2005's Diamond Dunk seminal launch and how it shaped sneaker cultures for years to come.

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Nike SB | 15 Years of SB Dunk

Posted by Celes Mang on

Nike SB | 15 Years of SB Dunk
Skate through 15 Years of SB Dunk. Explore the stories behind some of Nike SB’s most iconic Dunks since 2002 🇺🇸 http://nike.com/sbdunk

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