What began as an small Instagram account in high-school spiraled into a full-fledged business and career for Yeezy Busta — a sneakerhead who, after being gifted a pair of fake Yeezys in 2015, trained himself to became a skilled authenticator of real versus fake sneakers. His fame grew as he began to expose and call out celebrities wearing fake Yeezys on his YouTube channel and Instagram page, while simultaneously authenticating Yeezys for fans and clients alike. Though controversial, Yeezy Busta states that his message is to spread information and education on how to spot fake sneakers to help stop the support of an illegal trade — and how to not get scammed.
Full Size Run is Sole Collector's weekly sneaker talk and debate show featuring co-hosts Brendan Dunne, Matt Welty, and Trinidad James, and this week they're joined by comedian and political commentator. Hasan Minhaj from Netflix's Patriot Act and they talk about the latest sneaker news, whether the hype on Supreme, Nike x Off-White, and Jordan is real or not, and more. Subscribe to Sole Collector's YouTube channel at youtube.com/solecollector.
Sole Origins heads to Paris to find out how street culture and high fashion helped shape the sneaker landscape in the City of Lights. Interviews with Colette founder, Sarah Andelman, fashion blogger Ugly Mely and the founders of Quai 54. CORRECTION: Hammadoun Sidibe is the Founder of Quai 54
For the second installment of Counterfeit Culture, Highsnobiety’s first-ever documentary series, we headed to Moscow to find what’s driving Russia’s thriving market for fake streetwear. Russia’s counterfeit industry stretches back decades, to when Communism isolated the country from Western products. Now, almost 30 years after the collapse of the Soviet Union, Russia’s borders are open, but a fragile economy, international sanctions and low wages has kept the country’s demand for fakes alive and well.