SHEWS — Documentary

Kyrie Irving Pays Homage To OG Sneaker Designers With The Kyrie 6!

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Kyrie Irving Pays Homage To OG Sneaker Designers With The Kyrie 6!
On this episode Tony Mui sits down with Kyrie Irving of the Brooklyn Nets and Nike designer, Ben Nethongkome, to talk about the new Kyrie 6's. In this video you will see an incredible "Pre-Heat" collection and learn more about the tech behind this new Nike basketball performance shoe!

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IKEA® and HYPEBEAST Design the Ideal Sneakerhead Bedroom

Posted by Celes Mang on

IKEA® and HYPEBEAST Design the Ideal Sneakerhead Bedroom

Moving is the chance to transform an expressionless space into a reflection of your personality and style. Whether your move is into a new apartment, or into a dorm during the back-to-school Fall season, you always want your new home base to be an expression of what you love. For sneaker fans, the challenges of setting up a new apartment can be unique — wall space and storage are always at a premium, both for displaying your kicks and stashing your shoe boxes; accessibility is important, and you still need somewhere to sleep.

With that in mind, HYPEBEAST has partnered with IKEA to set up a clean and contemporary sneakerhead space. Minimalistic LACK and VITTSJÖ shelves serve as the focal points of the room showcasing all of your footwear grails while a KALLAX storage reduces clutter and keeps your space clear of boxes, leaving room to catch some z’s. Check out the complete room in the video above and visit the IKEA website to help get your design inspiration going.

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Nike SB | Diamond Dunk | Documentary

Posted by Celes Mang on

Nike SB | Diamond Dunk | Documentary

In 1998, Diamond Supply Co, was born as a skateboarding hardware line that would become one of the most revered skate and lifestyle brands two decades later. Led by founder Nick Tershay, Diamond Supply Co. has since stretched into multiple subcultures, including the sneaker world, with their 2005 take on the Nike SB Dunk Low, known as the “Diamond Dunk.”

Now in 2018, the brand celebrates its 20th anniversary with three new iterations of the famed sneaker. SNKRS and Nike SB look back at 2005's Diamond Dunk seminal launch and how it shaped sneaker cultures for years to come.

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Nike S.B. | Remembering Sandy Bodecker

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Nike S.B. | Remembering Sandy Bodecker

Since working his way up from a footwear tester at Nike in the 80s, Sandy Bodecker left his mark on everything from running to soccer at the Swoosh. His most lasting legacy, though, was giving skaters a voice at Nike and building SB from a crazy idea into what it is today.

Since working his way up from a footwear tester at Nike in the 80s, Sandy Bodecker left his mark on everything from running to soccer at the Swoosh. His most lasting legacy, though, was giving skaters a voice at Nike and building SB from a crazy idea into what it is today.

Although he passed away in October of 2018, his fingerprints are still all over everything we do here at Nike SB. This is our tribute to the man who put the SB in Nike SB. Respect.

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Evolution Of Kanye West's Yeezys

Posted by Celes Mang on

Evolution Of Kanye West's Yeezys
Take a look at how Kanye’s Yeezy line has evolved, from his time at Nike to Adidas.

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