SHEWS — Culture

How New Balance Sneakers Are Made | The Making Of

Posted by Ernesto Orwell on

How New Balance Sneakers Are Made | The Making Of
New Balance wasn’t always considered the “cool shoe,” as most sneakerheads turned towards Nike or Adidas. However, as of late, more and more people are choosing New Balance sneakers for its comfort and support. Star athletes like Coco Gauff, Kawhi Leonard, and Sadio Mané are turning towards the brand as their go-to sneaker on the court and on the field. Insider’s Fabiana Buontempo visited New Balance’s factory in Lawrence, Massachusetts to learn what goes into making these sneakers.

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Kyrie Irving Pays Homage To OG Sneaker Designers With The Kyrie 6!

Posted by Celes Mang on

Kyrie Irving Pays Homage To OG Sneaker Designers With The Kyrie 6!
On this episode Tony Mui sits down with Kyrie Irving of the Brooklyn Nets and Nike designer, Ben Nethongkome, to talk about the new Kyrie 6's. In this video you will see an incredible "Pre-Heat" collection and learn more about the tech behind this new Nike basketball performance shoe!

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IKEA® and HYPEBEAST Design the Ideal Sneakerhead Bedroom

Posted by Celes Mang on

IKEA® and HYPEBEAST Design the Ideal Sneakerhead Bedroom

Moving is the chance to transform an expressionless space into a reflection of your personality and style. Whether your move is into a new apartment, or into a dorm during the back-to-school Fall season, you always want your new home base to be an expression of what you love. For sneaker fans, the challenges of setting up a new apartment can be unique — wall space and storage are always at a premium, both for displaying your kicks and stashing your shoe boxes; accessibility is important, and you still need somewhere to sleep.

With that in mind, HYPEBEAST has partnered with IKEA to set up a clean and contemporary sneakerhead space. Minimalistic LACK and VITTSJÖ shelves serve as the focal points of the room showcasing all of your footwear grails while a KALLAX storage reduces clutter and keeps your space clear of boxes, leaving room to catch some z’s. Check out the complete room in the video above and visit the IKEA website to help get your design inspiration going.

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Macklemore Shows Off His Never-Before-Seen Jordan Collabs On Complex Closets

Posted by Celes Mang on

Macklemore Shows Off His Never-Before-Seen Jordan Collabs On Complex Closets
Macklemore shows Joe La Puma his sneaker and vintage clothing collection for the latest episode of Complex Closets and talks about what it was like to design his own Air Jordans and shows never-seen-before Air Jordan VIs.

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Nike SB | Diamond Dunk | Documentary

Posted by Celes Mang on

Nike SB | Diamond Dunk | Documentary

In 1998, Diamond Supply Co, was born as a skateboarding hardware line that would become one of the most revered skate and lifestyle brands two decades later. Led by founder Nick Tershay, Diamond Supply Co. has since stretched into multiple subcultures, including the sneaker world, with their 2005 take on the Nike SB Dunk Low, known as the “Diamond Dunk.”

Now in 2018, the brand celebrates its 20th anniversary with three new iterations of the famed sneaker. SNKRS and Nike SB look back at 2005's Diamond Dunk seminal launch and how it shaped sneaker cultures for years to come.

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