Craze or cash cow? China's rising sneaker culture

Posted by Saif Cole on

Sneakers are having their moment. From the "Back to the Future" Nike Air Mags to the Air Yeezy 2 "Red Octobers," the global sneaker market is heating up, led by a new wave of exclusive footwear that's igniting the passion of young collectors. Sneaker buyers, capital tycoons, bitcoin holders, fashion designers, high-street culture shapers and basketball lovers are all digging their heels in this arena.


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