If you've spent any time on sneaker YouTube and Instagram, then you know about Rashed Belhasa, aka Money Kicks (@rsbelhasa), the wealthy teenager from Dubai who has a habit of blowing tons of money on shoes, cars, and other things. Where does he get all of his money? Is his father a billionaire? What's up with that Yeezy Escalade? How does he know Fat Joe? Watch the Full Size Run Squad grill him on these tough questions and more.
Kanye West grabbed the fashion world’s attention when he debuted sneakers designed in collaboration with Nike in 2009. Retailing at over $200, the shoes were released in extremely limited quantities and sold out instantaneously. They now resell in the thousands of dollars. The success of the shoes finally put West on the map in the fashion industry. For years his designs were met with ridicule. But recently, some of that excitement has turned to skepticism. Certain Yeezy models cost a lot less on the resale market than they used to. And resale prices are a tell-tale sign of a product’s clout, especially for Hypebeasts.
The FT meets the key players and influencers in the obsessive world of sneaker resale, where trainers like those from Nike Air Jordan and Adidas Yeezy can make a fortune for entrepreneurs that treat shoes like stocks on platforms including StockX.